Illustrated Brands draws upon the talents of award-winning artists and writers prominent in film, publishing and advertising—including work done for such companies as Grey Advertising, Random House books, Esquire magazine and New Line Cinema.
Whether applied to a product as novel as a tent-shaped box of Chinese matches or as prosaic as a #10 tin of Elberta peaches, distinctive branding is the foremost element in successful marketing. Recognizing this, Illustrated Brands helps clients profit by supplying them with brand identities marked by unusual—and sometimes daring—verve and wit. This profits clients by lending their products a style that provides another level of value—as consumers often make initial purchasing decisions based on a label’s cultural content, curiosity, or creative design. Moreover, this approach also distinguishes both our packaging and copywriting services.
The most effective product names score on multiple levels, variously combining elements of humor, excitement, trustworthiness and more. As Illustrated Brands’ names strive to be remarkable, they unite these factors with the affecting cultural cues that can give a product “buzz” while creating a sustainable marketing benefit.
Illustrated Brands regards its label designs as its most salient and thereby most important offering. These take all that the company seeks to achieve in enhancing clients’ product value and express it in a compelling play of color and form. The result is labels beautiful enough to provide an added point of consumer appeal. Taglines & CopyIllustrated Brands’ product histories are sometimes fanciful parodies that sport a literary turn. Taglines, on the other hand, must pun, provoke, or be succinctly poetic through concise phrasing that either nails the concept flat or faces eternal banishment.
Illustrated Brands specializes in the design of innovative packaging to match its exceptional approach to brand identification.